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Tuesday, 07 October 2008
Print Advertising

Local advertising is the key to your success in the community.
Call Joanne Day at 602-277-2742 or on her cell: 602-245-0075

READY TO ADVERTISE WITH US??  TRY OUR EASY-TO-USE FILE UPLOADER.

Oldtown Scottsdale News is the best and most cost-effective way to reach your target audience. For effective, affordable advertising, look to the Oldtown Scottsdale News!

How can advertising in the Oldtown Scottsdale News benefit you?

  • Name recognition -Build awareness of your business among readers. Repetition builds recognition, and readers will remember you when they need your product or service.
  • Call to action -Promote a specific product or service to your most immediate audience, including sales, seasonal items, special offers, upcoming events and other promotions.
  • Community commitment - Demonstrate your support of your local schools, neighborhoods, community groups and civic organizations.

Oldtown Scottsdale News, a monthly tabloid-size newspaper, distributes 20,000 copies each month locally through pick-up locations in area restaurants, retail stores and other high-traffic areas, reaching an audience with attractive demographics:

  • There are more than 90,000 residents in the area
  • The average household income is approximately $62,000
  • 79 percent of working residents are engaged in “white collar” occupations
  • The average age is 38 years
  • 45 percent are male and 55 percent are female
  • 63 percent of homes are owner-occupied

Oldtown Scottsdale News’ distribution area includes zip codes 85250, 85251 and 85257.

 

Advertising Rates
Effective September, 2007

Advertising Executive: Joanne Day

602-245-0075

joanne@otscottsdalenews.net

 

Rates are per ad, non-commissionable, plus .005 percent sales tax.

Ad sizeFrequency
Open 3 6 12
Full Page$792$737$685$603
One-half page$581$541$503$442
One-third page$417$388$361$317
One-fourth page$319$296$276$244
One-sixth page$219$204$189$167
One-eighth page$186$173$161$142
Note: all prices are per insertion

Premium Positions
Premium positions include the back page (full page only), the inside back (full page only), the inside front (half page only) and the double truck (2 full pages only). Premium positions are an addition 20 percent of the monthly rate. Premium positions are subject to availability.

Mechanical Specifications
Camera-ready - electronic format ads should be 150 dpi.


Deadlines
Deadline for ad space reservations is the 10th of the month preceding publication. Ads requiring composition and/or proofs also are due on the 10th. All camera-ready material is due by the 15th of the month.

Color Advertising
Call attention to your ad with color! Use either ROP available color (publisher's choice) or specify your choice. Color charges are in addition to insertion rate.

 ROP (Publisher's Choice) 
 Full page$100
 Half-page$ 85
 Third-page$ 65
 Less than third-page$ 45
 Advertiser's Choice 
 Black plus one spot color$195

Service Directory
Run your business card in the Service Directory for $69 per insertion. Deadline for the Service Directory is the 10th of the month preceding publication and all insertions must be paid in advance.

Ad Production Charges
Simple typesetting and layout for ads, along with one proof and one set of corrections, are included at no additional charge. There is a charge of $25 per scan for half tones and artwork. ALL additional typesetting and layout changes or modifications will be charged at a rate of $65 per hour. Ask your NCN account representative for details. Ads submitted as reflective art (hard copy) are scanned. Oldtown Scottsdale News does not guarantee quality of reproduction for ads submitted as reflective art.

"Camera Ready" Submissions (Electronic Files Only)
Electronic files must be at a maximum of 150 dpi and submitted in one of the following Macintosh formats: Quark Xpress with all fonts and links; Photoshop files saved as DCS 2.0, EPS or TIFF; Illustrator or Freehand files saved as EPS all with all fonts embedded, or PDF file with all fonts embedded. Files may be submitted on zip disk, CD, floppy disk or by e-mail.

Inserts
Oldtown Scottsdale News' ability to accept inserts is subject to U.S. Postal regulations. Content is subject to approval by North Central News, Inc. Ask your NCN account executive for details.

North Central News, Inc., General Policies, Terms and Conditions

  1. Advertiser agrees to abide by the established policies of Oldtown Scottsdale News, published by North Central News, Inc., which are designed to protect the advertiser and the public. Oldtown Scottsdale News/North Central News, Inc., reserves the right to edit or reject any advertising copy that is not in keeping with the publication’s policies and standards.
  2. Advertiser and/or advertising agency or agent assumes all liability for advertisements, including copy, claims, images, etc., published and agree to assume, pay and hold Oldtown Scottsdale News/North Central News, Inc., and its representatives harmless from all claims, causes of action, damages and costs arising out of or in any way connected with such advertisements.
  3. Advertiser and/or advertising agency or agent accepts full responsibility for authorization and/or licensed use of photographs, likenesses of individuals, names, copyrighted and/or trademarked material, testimonials, images and quotes. Advertiser and/or advertising agency or agent agrees to indemnify and hold harmless Oldtown Scottsdale News/North Central News, Inc., and its representatives from any claims or actions based on unauthorized use of the above.
  4. Oldtown Scottsdale News/North Central News, Inc., assumes no responsibility for omission of copy or for errors beyond the value of the actual space occupied by such errors. Oldtown Scottsdale News/North Central News, Inc., will not be liable for error beyond the first insertion.
  5. All contract cancellations must be made in writing. Cancellation of any portion of an insertion order or contract on behalf of the advertiser or failure to publish the specified number of ads automatically cancels any frequency discounts, including discounts applied to already published advertisements. In such situations, Oldtown Scottsdale News/North Central News, Inc., will re-bill the advertiser at the open rate.
  6. Advertising cancelled after composition but before space is reserved will be charged at the cost of composition. Advertising cancelled after space is reserved will be charged at regular space rates. Oldtown Scottsdale News/North Central News, Inc., shall not be liable for any failure to publish advertising due to strikes, accidents, acts of God or other delays beyond the control of the publisher.
  7. Advertisements that resemble or simulate editorial matter must have the word “Advertisement” printed above the copy. Oldtown Scottsdale News/North Central News, Inc., reserves the right to label such advertisements.
  8. Positioning of advertisements within each issue of Oldtown Scottsdale News is at the discretion of the publisher with the exception of purchased premium positions.
  9. Advertiser will furnish acceptable copy, layout and printing material plus payment prior to the established deadline schedule contained in this rate card.
  10. Political and entertainment advertising must be paid for in advance and is subject to the policy of Oldtown Scottsdale News/North Central News, Inc.
  11. Payment terms are cash with copy for all advertisers. Credit will be extended to advertisers with a credit application approved by Oldtown Scottsdale News/North Central News, Inc. Payment on approved credit is due 15 days from invoice date. Interest will be charged at a rate of 1.5 percent per month on past due balances. There is a $25 charge for returned checks. Oldtown Scottsdale News/North Central News, Inc., reserves the right to deny advertising space to advertisers with accounts more than 30 days past due.
  12. Advertiser agrees to pay all collection costs up to 25 percent of the principal amount and all attorney’s fees incurred by North Central News, Inc., upon default of any of the terms of an agreement and consents that such costs and fees shall be made a part of any judgement rendered.
  13. The ordering of space in Oldtown Scottsdale News will be construed as acceptance of all policies, terms and conditions as set forth in this rate card and on the insertion order

Local advertising is the key to your success in the community.
Call Joanne Day at 602-277-2742 or on her cell: 602-245-0075

 
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